The Coming Gift Boom and The Art of Integrated Marketing

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Description
With the coming Boomer wealth transference, an estimated $1 trillionwill be contributed to charitable organizations over the next 20 years. Is your organization positioned to capture its share of that $1 trillion? With the right marketing strategies in place, you can be. This session will help you 1) identify the trends of the coming wealth transference, and 2) develop an integrated marketing strategy for capturing your share.
Learning Objectives
  • Identify the coming wealth transference of the Boomer Generation and how your organization should plan to capture its share
  • Implement a step-by-step marketing strategy to develop a donor pipeline
  • Convert your marketing efforts into donor relationships
Author Name
Andrew Ragone
Source
CGP Conference
Publication Year
2018
Topic
Donor Relations, Program Administration
Document Type
Conference Paper
User Target
Getting Oriented, Honing Skills, Expanding Expertise, Enhancing Program
File
The Coming Gift Boom and The Art of Integrated MarketingThe Coming Gift Boom and The Art of Integrated Marketing3732 KB
Keywords
Syllabus 2.01; CGP2018, NSGPS 15
National Standards for Gift Planning Success
NSGPS 15

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