Building Organizational Passion and Commitment for Gift Planning

Planned gifts remain a difficult form of development to quantify. But without quantification, they may not have priority in budgeting, staffing, resource allocation. Key decisions impacting the success of gift planning are made at the top of the organization. This session provides a realistic look at how to make and manage the internal case for gift planning, how to shape goals at the top, and how to measure the impact and value of gift planning on the organization's past, present, and future.