Legacy societies can be a very effective tool for both marketing and stewardship purposes. This presentation covers the gamut of issues associated with legacy societies: assessing readiness, how--to's of a (re)launch, and best practices for success. Sprinkled throughout will be examples of how charities nationwide have implemented and conducted their legacy societies, with an emphasis on new and creative practices. Attendees will leave armed with practical information to operate their own legacy society and new ideas to help infuse energy, life and warmth. Legacy societies are, after all, meant to be a celebration of donors, generosity and life legacies!
National Conference on Philanthropic Planning
NCPP12_O'Carroll-Elward.pdfNew description3105 KB