Ready, Set, Go -- Reaching New Heights with Your Legacy Society

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Description
Legacy societies can be a very effective tool for both marketing and stewardship purposes. This presentation covers the gamut of issues associated with legacy societies: assessing readiness, how--to's of a (re)launch, and best practices for success. Sprinkled throughout will be examples of how charities nationwide have implemented and conducted their legacy societies, with an emphasis on new and creative practices. Attendees will leave armed with practical information to operate their own legacy society and new ideas to help infuse energy, life and warmth. Legacy societies are, after all, meant to be a celebration of donors, generosity and life legacies!
Author Name
Alison O'Carroll
Author 2
Sara Elward
Source
National Conference on Philanthropic Planning
Publication Year
2012
Topic
Donor Relations
Document Type
Conference Paper
User Target
Getting Oriented
Featured Content?
Yes
File
NCPP12_O'Carroll-Elward.pdfNCPP12_O'Carroll-Elward.pdfNew description3105 KB
Keywords
NCPP2012

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