The "Plan" in Planned Giving...a Long and Short Three-Year Action Plan

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Description
This session profiles a three-year plan of action for charity to engage in proactive, ongoing, sustained planned giving fundraising. Many charities want to commit to such fundraising but do not know how to start and sustain the effort. Key initial steps like board visioning and internal aspects will be covered, as will identification, education and marketing to prospect groups, and stewardship and recognition. Policies and practitioner education are addressed, as well as collaboration between charities to educate and motivate shared prospect and advisor populations. A plan for a well-staffed office and an abbreviated form for the smaller shop will be presented.
Author Name
Pamela Davidson
Source
National Conference on Philanthropic Planning
Publication Year
2012
Topic
Program Administration
Document Type
Conference Paper
User Target
Getting Oriented
File
NCPP12_Davidson.pdfNCPP12_Davidson.pdfNew description286 KB
Keywords
NCPP2012

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