With budgets tight, new channels and demographics changing from elders to Baby Boomers, the marketing and stewardship rules are changing. How young should I be targeting supporters? What's the right role for the online channel? Are the messages for Boomers different than the ones I used for their elders? What's a best practice for stewarding legacy donors? To get the most ROI, it's important to know what marketing & stewardship strategies and techniques really work. Using case studies and starting with a plan, audience selection, communications, and concluding with stewardship, this session will describe best practices and share what's working.
National Conference on Philanthropic Planning
NCPP12_Freedman.pdfNew description2755 KB
NCPP2012, NSGPS 15
National Standards for Gift Planning Success
NSGPS 15, NSGPS 5