The Case for Gift Planning: Analyzing the Cost to Raise a Planned Gift Dollar

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Description
The author describes the efforts of her department to communicate the benefits of planned gift fundraising to the organization's managers, highlighting both the qualitative and quantitative case for the program. She details her method for determining the cost to raise a planned gift dollar.
Author Name
Kristen Dugdale
Source
Journal of Gift Planning
Publication Year
2007
Topic
Program Administration
Document Type
Article
User Target
Enhancing Program
Featured Content?
Yes
File
NCPG11n1_Dugdale.pdfNCPG11n1_Dugdale.pdfNew description328 KB
Keywords
valuation,metrics,Syllabus 4.0,v11n1(2007)
National Standards for Gift Planning Success
NSGPS 2

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