The Case for Gift Planning: Analyzing the Cost to Raise a Planned Gift Dollar
The author describes the efforts of her department to communicate the benefits of planned gift fundraising to the organization's managers, highlighting both the qualitative and quantitative case for the program. She details her method for determining the cost to raise a planned gift dollar.
Journal of Gift Planning
NCPG11n1_Dugdale.pdfNew description328 KB
National Standards for Gift Planning Success