Sharing the Legacy: Promoting Gift Planning Through Trustee Engagement

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Description
The Nature Conservancy's Trustee Legacy Ambassador program was developed in 2008 to increase board member familiarity with and support for gift planning among our Trustees, using a variety of techniques to increase their engagement with legacy giving. Since then, the percentage of trustees who have included the Conservancy in their estate plans has grown from 10.7% to 32%. This presentation will describe the Trustee Legacy Ambassador model and focus on sharing best practices for engaging trustees in planned giving. It will include sample call scripts, letters, talking points, goal setting tips and success measurement examples and may provide perspective from a Trustee Legacy Ambassador.
Author Name
Nancy Baker
Author 2
Abby Favro
Source
National Conference on Philanthropic Planning
Publication Year
2013
Topic
Donor Relations
Document Type
Conference Paper
User Target
Honing Skills, Enhancing Program
Featured Content?
Yes
File
NCPP13_Baker,Favro.pdfNCPP13_Baker,Favro.pdfNew description230 KB
Keywords
volunteers, marketing, Syllabus 2.01.02, NCPP2013
National Standards for Gift Planning Success
NSGPS 3

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