Nicola Lawrence

AVP, Philanthropic Advising

2929 E. Camelback Rd
Ste 122
Phoenix, AZ 85016
United States

nlawrence@phoenixchildrens.com

Nicola Lawrence, MSC, PgC, CFRE®, CAP®, is AVP, Philanthropic Advising, at Phoenix Children’s. Born and raised in Northern England, Nicola attended Wigan College, the University of Leicester, York St Johns and Dundee University, and the American College of Financial Services specializing in business, finance and nonprofit leadership. She has made the US home since the 1990s. Over the last two decades Nicola has led sustainability and legacy based giving through successful campaigns at a variety of nonprofits, both in the US and internationally. Experienced in operations, Nicola brings a standard of excellence offering guidance on functional regulatory compliance, risk mitigation and complex gift strategy. Integrating digital and print mediums together, Nicola is an award-winning multi-channel planned giving educator. Bringing sophistication to non-profit endowment building and sustainability, Nicola never forgets that this kind of philanthropy requires careful personal attention to each donor’s current financial wellbeing, assisting them in bringing their charitable legacy to life. A thought leader in the industry, Nicola serves on the national board of Charitable Gift Planners, and the National Leadership Institute, roles in which she serves to educate and advocate for the profession of charitable gift planners, nonprofit operations and the allied professions.

CGP Board

Speaker National Gift Planning Conferences

Integrated Planned Giving Marketing Changes Everyting

Learn from an award-winning gift-planning marker how integrating the message of asset based and legacy giving into every communication will change they way your current donors can engage with your organization. As retail investing and cryptocurrency changes the banking industry our education and segmentation needs to change demographics to reach a younger audience. Collaboration, brand cohesion and a shared message will increase your non-profit's clarity in the clamor of marketing. Create goodwill as you show your stakeholders you care about their financial well-being as well as your own when you are offering tax optimized donation methods every time.

Starting or Rebuilding a Planned Giving Program

Wondering where to start in building a gift planning program? How do I show ROI? How do I set goals? Do I need to know how to create complex gifts? How do I build a legacy society? Do I need to engage allied professionals? Who is my audience? Who are my prospects? Do I need to market? Learn from a seasoned gift planning professional who has both created multiple programs from the ground floor as well as successfully relaunched stagnant shops. Starting with how to assess the position of your organization's strengths and analyze the foundation you have we will look together on what the next steps are to build on or restart a successful gift planning program.

Gift Planning for Turbulent Times

From the pandemic to political unrest to recession, our donors and organizations have experienced significant turbulence in recent days. Learn how gift planning can bring stability and sustainability for your non-profit while offering beneficial outcomes for your donor.

Gift Design, Marketing/Cultivation, Integrated Planning, To be determined with Council, Public Awareness Program

Nicola

Lawrence

nlawrence@phoenixchildrens.com

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