Lynn Ierardi

Senior Director

One Park Avenue
9th Floor
New York , NY 10016
United States

Lynn.ierardi@nyulangone.org

Lynn Malzone Ierardi, J.D. has been in the estate and gift planning field for more than 30 years. She is the author of Storytelling: The Secret Sauce of Fundraising. Prior to joining NYU Langone Health to lead their gift planning program, Lynn served as Director of Gift Planning for the University of Pennsylvania (Penn) for 18 years (2005 to 2023) and has served as an independent gift planning consultant (www.GiftPlanningAdvisor.com, founded in 2002). She has held gift planning positions in health and higher education, served as Vice President with the Merrill Lynch Center for Philanthropy and practiced estate planning and real estate law. Lynn is a past-Chair of the national board of the National Association of Charitable Gift Planners (CGP) and is also a member of the CGP Leadership Institute. She has been a member of CGP since 1993. She is a past board member and past President of the New Jersey Council of Charitable Gift Planners and a past board member of the Planned Giving Council of Greater Philadelphia (PGCGP). As a dynamic and highly rated speaker, Lynn has presented internationally at conferences and meetings on a variety of gift planning topics. She is a graduate of Lycoming College and Fordham University School of Law, and is a Proud Penn Parent - times two!

Leadership Institute, Past CGP Board, CGP Conference Speaker

Storytelling: The Secret Sauce of Fundraising Success

Nonprofit organizations have amazing stories to share – stories of perseverance, fortitude, profound impact, and generosity. Stories are at the core of why nonprofit organizations exist. There is scientific research that confirms good storytelling is one of the most powerful ways to communicate, to engage stakeholders, and to influence behavior. It’s especially important for effective fundraising. But what makes a good story? With the right recipe, storytelling can be the secret sauce of your fundraising success. What ingredients engage the audience and have an impact? Some ingredients are essential. You just can’t make a good sauce (or gravy as some call it) without tomatoes. In this interactive session based on Lynn’s recently published book on Storytelling: The Secret Sauce of Fundraising Success, you’ll hear about what it takes to become a storytelling gourmet and refine your own storytelling recipes.

Gift Planning in a Campaign

Are you planning a campaign? Wondering how gift planning fits in? As we consider the ever growing size and frequency of campaigns, the case for gift planning has never been stronger. Campaigns increasingly require greater strategic planning, fiscal integrity, and performance metrics. The University of Pennsylvania completed its Making History campaign in 2012 with gifts of more than 4.3 billion dollars, surpassing the original 3.5 billion dollar goal more than a year early. This was remarkable when you consider that the campaign launched in 2007 and continued unabated through the recession. Penn the completed its most recent campaign - The Power of Penn - exceeding its goal of 4.1 billion dollars and reaching 5.4 billion dollars despite the pandemic. These goals are huge. But gift planning is crucial to the success of a campaign of any size. In this session, we will focus on the role of gift planning in a campaign – highlighting the issues and strategies for effectively incorporating gift planning into your campaign and more broadly into your development program. We'll talk about what has worked in Lynn’s experience - and what might work for you.

Gift Design, Current Events, Marketing/Cultivation, Case Studies, Integrated Planning, To be determined with Council, Other

Other programs as requested by Councils

Lynn

Ierardi

Lynn.ierardi@nyulangone.org

Yes

Yes