The Stelter Company
10435 New York Avenue
Des Moines, IA 50322
Des Moines, IA 50322
Nathan Stelter is the president of The Stelter Company, a leading source for gift planning marketing solutions for the nonprofit community. The Stelter Company, which was founded in 1962, currently partners with more than 1,500 organizations nationally with a staff of over 100 individuals. Nathan and his amazing leadership team continue to forge the way with new research, new innovations and smarter ways for charities to raise planned gifts. His primary focus is on product development, strategic partnerships and sharing insights on industry trends…along with overseeing Stelter's consulting, client strategy and marketing teams. Over Nathan’s almost 20-year career in planned giving, he’s been fortunate to speak at over 100 national and regional industry meetings on gift planning marketing trends and cutting-edge donor and fundraising research. He’s been quoted in Planned Giving Today, Advancing Philanthropy, Nonprofit Pro, and other trade publications and currently authors the highly successful Stelter Insights blog. Nathan is a past board member of the National Capital Gift Planning Council (Washington, DC), current member of the Mid-Iowa Planned Giving Council and serves on the board for the National Association of Charitable Gift Planners where he’s working with a small task force to create the first ever National Standards for Gift Planning Success.
CGP Board, CGP Conference Speaker, Other - Write In
NCGPC (Washington, DC) Board Member 2006-2011
Nathan Stelter Headshot.png3249 KB
Title of Presentation 1
“Understanding the Major Trends that are Impacting Donors Today… and Tomorrow!”
This presentation will explore the socioeconomic changes that are impacting how donor’s approach their planned gift decisions and what that means for your marketing. We’ll look into how advancement in technology and broader access to information is blowing up our traditional donor pyramid. And we’ll review research that’s showing us a shift in the societal view of nonprofits and how its impacting the donor decision making process.
Title of Presentation 2
Debunking 4 Common Myths Surrounding Planned Giving
This presentation uses data from the Natural Marketing Institute’s Healthy Aging Database® study to provide a new look at common misconceptions regarding planned giving. We’ll take a sector-specific look at how mistaken beliefs regarding age, ethnicity, board assumptions and net worth may be causing your organization significant gift opportunity. We’ll also provide some practical examples on how any organization can change their planned giving program from “luck to logic” by implementing some tried and true creative best practices. Applying these tips to print and digital marketing communications materials increases chances of resonating with donors of any age or capacity to give.
Title of Presentation 3
Survey Says....Know Your Donors: It Pays to Ask!
Most of planned giving marketing has largely been one-way focused communiation…charities pushing information out to our donors. Surveys have long been a great tool for us to not only create more of a two-way dialogue with our donors, but better understand donor passion, donor receptiveness and ultimately identify new planned gifts! This presentation will provide answers to common questions planned giving professionals are asking about survey tools and how to put them to best use in growing their planned giving program. No matter your nonprofit’s size or sector you’ll gain valuable information on: 1) Why should your organization survey? What should you expect from surveying your donors? 2) Who should you be surveying and what’s the best format? How should you decide who’s in and who’s out? 3) How often should you send surveys? Can you survey too much? 4) How can the results of your organization’s survey impact your planned giving program?
Presentation Topic Areas
Current Events, Marketing/Cultivation, Other
Other - Write In
From Data to Design – A practical application of how market research can help drive your organization’s creative process
Aimee Menhusen, firstname.lastname@example.org, 800-331-6881
If you are not a current CGP Board member, please include information about your fee.
No FEE. Travel Expenses appreciated