The Stelter Company
10435 New York Avenue
Des Moines, IA 50322
Des Moines, IA 50322
Nathan Stelter is the president of The Stelter Company, a leading source for gift planning marketing solutions for the nonprofit community. The Stelter Company, which was founded in 1962, currently partners with more than 1,500 organizations nationally with a staff of over 100 individuals. Nathan and his amazing leadership team continue to forge the way with new research, new innovations and smarter ways for charities to raise planned gifts. His primary focus is on product development, strategic partnerships and sharing insights on industry trends…along with overseeing Stelter's consulting, client strategy and marketing teams. Over Nathan’s 20-year career in planned giving, he’s been fortunate to speak at over 100 national and regional industry meetings on gift planning marketing trends and cutting-edge donor and fundraising research. He’s been quoted in Planned Giving Today, Advancing Philanthropy, Nonprofit Pro, and other trade publications and currently authors the highly successful Stelter Insights blog. Nathan is a past board member of the National Capital Gift Planning Council (Washington, DC), current member of the Mid-Iowa Planned Giving Council and serves on the board for the National Association of Charitable Gift Planners where he’s working with a small task force to create the first ever National Standards for Gift Planning Success.
CGP Board, CGP Conference Speaker, Other - Write In
NCGPC (Washington, DC) Board Member 2006-2011
Nathan Stelter Headshot.png3249 KB
Title of Presentation 1
“Planned Giving Marketing During & After Covid-19: A Chance to Pivot or Truly Change?”
The Covid-19 pandemic and corresponding economic impact have created a once-in-a-lifetime scenario wherein everyone in every industry is feeling the impact in some way or another. With the continued uncertainty around our health, our finances and our future, donors are battling a variety of emotions and anxiety leaving gift planners struggling to find the right messaging for the moment. Through Stelter’s experience working with nonprofits from all industries across the country, as well as data we’ve received from fundraisers like you, this presentation aims to provide you with clarity and ideas for paving a way forward. In this presentation you will learn: • The complexity of emotions that donors are being faced with and what that means to your marketing • The subtle art of adjusting your planned giving messaging during the pandemic and economic downturn • Which of these adjustments should inform your outreach and program goals going forward
Title of Presentation 2
“Understanding the Major Trends that are Impacting Donors Today… and Tomorrow!”
This presentation will explore the socioeconomic changes that are impacting how donor’s approach their planned gift decisions and what that means for your marketing. We’ll look into how advancement in technology and broader access to information is blowing up our traditional donor pyramid. And we’ll review research that’s showing us a shift in the societal view of nonprofits and how its impacting the donor decision making process.
Title of Presentation 3
Debunking 4 Common Myths Surrounding Planned Giving
This presentation uses data from the Natural Marketing Institute’s Healthy Aging Database® study to provide a new look at common misconceptions regarding planned giving. We’ll take a sector-specific look at how mistaken beliefs regarding age, ethnicity, board assumptions and net worth may be causing your organization significant gift opportunity. We’ll also provide some practical examples on how any organization can change their planned giving program from “luck to logic” by implementing some tried and true creative best practices. Applying these tips to print and digital marketing communications materials increases chances of resonating with donors of any age or capacity to give.
Presentation Topic Areas
Current Events, Marketing/Cultivation, Other
Other - Write In
Survey Says....Know Your Donors - It Pays to Ask and From Data to Design: Market Research Driving Planned Giving Marketing
If you are not a current CGP Board member, please include information about your fee.
No FEE. Travel Expenses appreciated